The Graphic Designer | Izzy Cable

When did you know you wanted to be a graphic designer?

My parents are both illustrators; my dad is also a graphic designer. One evening, he brought home a presentation he’d created to pitch a new brand identity to a client. Until that point, I had always thought of graphic design as a job rather than a way to tell stories. After seven hours of looking at mood boards and talking about design concepts I decided to become a designer myself.

Is it better to specialize in one discipline, or be a jack-of-all-trades?

I’m happier—and ultimately a better designer—if I think of design in terms of ideas and not disciplines. Not every problem calls for the same solution. Plus, I love experimenting in different fields of design.

What websites do you follow for inspiration?

I follow a lot of designers on Instagram. Jessica Walsh has a phenomenal Instagram for color lovers. I also like using Pinterest to create inspiration archives. If I’m feeling particularly uninspired, I can look back and give my creativity a jumpstart.

What is your process for creating work you’re proud of?

It’s really important to assimilate the content and history of a project. If I don’t, I’ll start decorating instead of addressing a specific problem. When I see something I created solving the problem it was designed to fix, I’m proud of it.

What is the most enjoyable part of the design process?

Design tunnel vision. It’s the moment after you’ve been messing with ideas, sketches, post-its, etc. and a solution finally hits you. Everything else just goes away.