Embracing Authenticity

“It has to be authentic.” In my conversation with Wes Keltner, co-founder and creative director at Gun Media, this was the throughline. Gun Media’s latest title, Friday the 13th: the Game, has recently surpassed 1.8 million units sold on Xbox One, PS4 and PC. Authenticity is at the core of …

When Is It Time to Rebrand?

When Is It Time to Rebrand? A company’s brand represents its core values and goals. It’s the answer to the question, “Who are you?” Brand identity is how that brand is brought to life, connecting a business to its customers through design. Over time, businesses change, they evolve. Knowing when …

From College to Career

As the end of my senior year loomed, I began to agonize over what would happen after I walked across the stage on graduation day. My spring internship was ending the same week as school, so I would be going from frantically busy to worryingly complacent in a matter of …

Centre College Recruitment Deck: A Case Study

It’s exciting—that first piece of college mail. Beginning as nothing more than a trickle, the steady stream of brochures, postcards, books, and pamphlets quickly swells into a deluge. By the end of senior year, it’s easy to overlook important messages from schools that matter. So, how do colleges make a …

Shatterbox Wins Again

The American Advertising Awards, formerly, and better known as the Addy’s is an event that you don’t want to miss. Shatterbox has been attending and competing at the Addy’s since we opened 7 years ago. We have won countless awards for work we have completed for various local companies in …

What is a Human-Centric Experience?

I didn’t go to college to study graphic design. I stumbled on it while navigating a double major in dramatic arts and anthropology. That might sound like a hard sell to agencies, but I can draw a line back from every successful design to those four years researching storytelling and …

The Graphic Designer | Izzy Cable

When did you know you wanted to be a graphic designer? My parents are both illustrators; my dad is also a graphic designer. One evening, he brought home a presentation he’d created to pitch a new brand identity to a client. Until that point, I had always thought of graphic …

Izzy Cable Joins Shatterbox as Graphic Designer

Ms. Izzy Cable has joined the Shatterbox as graphic designer and creative team member. “Izzy is a tremendous asset to the growing team at Shatterbox. She will work alongside our talented and experienced art director Adam Brown to provide complete creative solutions for our clients. Her attention to detail, quality-driven …

The Art Director | Adam Brown

When beginning a project, do you have a distinct vision of the finished piece? I have a clear direction, but the process informs the finished product. Rigidity in design subverts the inherent playfulness of discovery when shapes accidentally merge and grids break. I look forward to my mistakes; sometimes they’re …

Inspired in Cincy at OFFF

On Saturday, we piled into a green Honda Element and set course for Ohio where a who’s who of designers and artists presented at OFFF Cincinnati 2016. For designers, events like these are where we go to hang on the words of our idols and re-discover our capacity to create …