Embracing Authenticity

“It has to be authentic.” In my conversation with Wes Keltner, co-founder and creative director at Gun Media, this was the throughline. Gun Media’s latest title, Friday the 13th: the Game, has recently surpassed 1.8 million units sold on Xbox One, PS4 and PC. Authenticity is at the core of …

When Is It Time to Rebrand?

When Is It Time to Rebrand? A company’s brand represents its core values and goals. It’s the answer to the question, “Who are you?” Brand identity is how that brand is brought to life, connecting a business to its customers through design. Over time, businesses change, they evolve. Knowing when …

From College to Career

As the end of my senior year loomed, I began to agonize over what would happen after I walked across the stage on graduation day. My spring internship was ending the same week as school, so I would be going from frantically busy to worryingly complacent in a matter of …

Centre College Recruitment Deck: A Case Study

It’s exciting—that first piece of college mail. Beginning as nothing more than a trickle, the steady stream of brochures, postcards, books, and pamphlets quickly swells into a deluge. By the end of senior year, it’s easy to overlook important messages from schools that matter. So, how do colleges make a …

Shatterbox Wins Again

The American Advertising Awards, formerly, and better known as the Addy’s is an event that you don’t want to miss. Shatterbox has been attending and competing at the Addy’s since we opened 7 years ago. We have won countless awards for work we have completed for various local companies in …

Creative Agency Tour

Big night tonight in Lexington as Shatterbox will be part of the Creative Agency Tour presented by AAF and SHIFT. Our doors will be open and we invite you over to meet the team and mingle with other creatives in the area. Should be a fun night! Look forward to …

Print Regional Design Annual Winner

Shatterbox was selected one of only 345 winners in the 2013 Print Regional Design Annual. The Regional Design Annual is the only comprehensive survey of outstanding design throughout the United States. Print’s Regional Design Annual is seen by tens of thousands of creative professionals, among the largest such audience in …