Embracing Authenticity

“It has to be authentic.” In my conversation with Wes Keltner, co-founder and creative director at Gun Media, this was the throughline. Gun Media’s latest title, Friday the 13th: the Game, has recently surpassed 1.8 million units sold on Xbox One, PS4 and PC. Authenticity is at the core of …

When Is It Time to Rebrand?

When Is It Time to Rebrand? A company’s brand represents its core values and goals. It’s the answer to the question, “Who are you?” Brand identity is how that brand is brought to life, connecting a business to its customers through design. Over time, businesses change, they evolve. Knowing when …

From College to Career

As the end of my senior year loomed, I began to agonize over what would happen after I walked across the stage on graduation day. My spring internship was ending the same week as school, so I would be going from frantically busy to worryingly complacent in a matter of …

Centre College Recruitment Deck: A Case Study

It’s exciting—that first piece of college mail. Beginning as nothing more than a trickle, the steady stream of brochures, postcards, books, and pamphlets quickly swells into a deluge. By the end of senior year, it’s easy to overlook important messages from schools that matter. So, how do colleges make a …

PRINT Regional Design Annual Winner

Shatterbox was named a winner in the 2014 PRINT Regional Design Annual for outstanding design and branding. The design work ReMaking America for The Alliance of American Manufacturing was named one of the top 350 Designs in America out of over 4,000 submissions. PRINT’s Regional Design Annual is the industry’s …

American Advertising Awards

Don’t miss the American Advertising Awards this Friday, February 28th at the Lyric Theatre. Pre-show & Reception will start at 6:00pm, Awards Presentation to begin at 7:30pm. To register.

Kit Hinrichs is coming to Lexington

On February 18th, AAF Lexington will welcome to Lexington legendary designer and AIGA medalist, Kit Hinrichs, owner of Studio Hinrichs, San Francisco. During his 45 years in design, Kit has won hundreds of national and international awards for his work and has been the creative force behind several of the …